iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth
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BEIJING, March 13, 2025 /PRNewswire/ -- On Mar. 13, iQIYI, China's leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI's extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI's commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company.
Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, and other offline activities. The park will also offer themed dining options, IP merchandise, and other attractions tailored to diverse visitors, all designed to boost local tourism and energize the surrounding community.
"iQIYI LAND marks a significant milestone in our offline experience business strategy. By integrating cutting-edge technology with our extensive portfolio of IPs, we aim to create immersive entertainment experiences that transport visitors into a dream world of film and TV," said Yu GONG, founder and CEO of iQIYI.
"Yangzhou's rich heritage, vibrant cultural tourism, and innovative sp